Monday, May 31, 2010

Writing Attention-Grabbing Subject Lines!

Hi,

One of the numerous ways you can tempt
or persuade your subscriber is by
providing a well thought out and well
written subject. The subject of an
email is what is often referred to when
a person or a recipient of an email
decides whether he or she wants to open
or read an e-mail. The subject could
easily be regarded as one of the most
important aspect of your promotional
e-mail.

Your subject must be short and concise.
They should provide a summary for the
content of the e-mail so that the
recipient will have basic knowledge of
the content. This is really vital in
grabbing the attention of your readers
and subscribers. You want your subject
to instantly grab the attention of your
subscriber and get them to be intrigued
to open up your mail. Remember, it is
not necessarily true that a subscriber
opens up subscribed mails.

A good subject must always be tickling
the curiosity of your recipient. It
must literally force the recipient to
open the mail. A certain emotion must
be ignited and get them to open the
mail. It is essential to use specific
words to get the reaction you need.
Keep in mind that the recipient or
subscribers spends only a few seconds
looking over each subject of the
e-mails he receives. You must grab your
reader's attention right away.

There are many forms you can use for
your subject. You can provide a subject
that says your e-mail contains content
that teaches them tips and methods on
certain topics. An example of this is
using keywords and keyword phrases such
as, How to , tips,guides to,
Methods in and others like that.

You can also put your subject in a
question form. These may include
questions like, are you sick and tired
of your job? Or is your boss always
on your case? Try to stay on the topic
that pertains to your site so that
l know that your subscribers have
signed up because they are interested
in that topic. This form of subject is
very effective because they reach out
to your recipients emotions. When they
have read the question on your subject,
their mind starts answering the
question already.

You can also use a subject that
commands your reader. Statements such
as act now and get this once in a
lifetime opportunity, or double,
triple and even quadruple what you are
earning in one year. This type of
subject deals with the benefits your
company provides with your product and
services.

You may also use breaking news as your
subject to intrigue your subscriber.
For example, if you deal with car
engine parts you can write in your
subject, announcing the new engine
that uses no gasoline, It runs on
water. This creates curiosity with the
reader and will lead them to open the
mail and read on.

Follow the link below for a full video
series on viral list building...

CLICK HERE

Regards,
tina

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